Creative Marketing Strategy

Brightcove was expanding from a media platform into an enterprise video marketing platform and needed a content program to match. I built the "How to Use Video at Every Stage of the Customer Journey" framework and a full-funnel program spanning marketing, sales, and customer success. This strategy delivered $1.5M in pipeline and $2M in bookings influence per quarter during 237% BU growth.

Health Catalyst wanted to evolve into a modern digital marketing practice to drive pipeline. I conducted a content audit and partnered with Demand Gen to build campaigns and educational nurtures. This strategy delivered 175% of MQLs and 139% of S1 goals in its first quarter.

eBay launched its first priority verticals and needed a video-first strategy to fill its pipeline. I provided a comprehensive strategic analysis, including journey mapping, channel strategy, and technical recommendations, which identified critical implementation challenges before they committed to the wrong approach.

Sontiq’s IdentityForce brand offered identity protection that consumers can purchase from its website. Getting consumers to its site is paramount to the company’s success. I managed an SEO program that delivered a 48% YoY increase in organic traffic and $5M+ in annual revenue from organic search.

Aquent is a leader in recruiting and staffing creative talent. As part of a digital-first brand refresh, I created the template for pithy customer stories that highlighted the brand, need, result, and solution in three sentences. In just months, we delivered 34 branded customer case studies highlighting Aquent offerings.